The Six Weapons of Influence You Should Know [On Medium]

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We all want to be more influential. Whether it’s in personal relationships, workplace meetings, or just in casual encounters we all want our ideas to be regarded and accepted (sometimes even implemented) by others.

The difficulty is that everybody else wants the same exact thing.

So what can we do to make our voices, our ideas heard over the din? How do we become more persuasive?

The first step is in understanding The Six Weapons of Influence as first outlined by Robert Cialdini in his landmark book, Influence: The Psychology of Persuasion.

To be more influential, you must first understand the basic psychological principles governing decision making in us all.

To be more influential, you must arm yourself with the Six Weapons of Influence.

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